LEVERAGE Your RISK FOR THE BETTER
As new techniques, technology and mindsets shape the marketing industry almost daily, Promotional Currency continues to keep fresh information and resources in front of you, our clients. This month we invite you to LEVERAGE, our aptly named online focus for promotional risk underwriting and effective use of digital entertainment-based incentives.
LEVERAGE is more than a blog. It’s an information portal that covers marketing topics such as risk underwriting, social media, coupons, mobile content and digital incentives, of course. Penned by Managing Director Steve Dersch, LEVERAGE’s down-to-earth, real-world perspective is backed by years of experience in promotional risk underwriting that sorts the fluff from what really works. After all, Webster defines LEVERAGE as both “the power or ability to act or to influence people, events, decisions” as well as “the use of an initial investment to gain a very high return or to reduce one's own liability.” We couldn’t have said it better ourselves.
Promotional risk underwriting allows marketers to amplify their budgets, enabling promotions to grab mindshare and create compelling calls to action. Bookmark LEVERAGE and check in often for creative thoughts about risk underwriting and effective use of promotional currency. And when you’re ready to explore risk underwriting further, put Steve Dersch and the rest of Promotional Currency’s team on YOUR team. Contact Steve directly at 214-618-5983 or steve@promotionalcurrency.com.
LAUNCH YOUR PROMOTIONS AT A RECORD P.A.C.E.
You may already know how music downloads can be great incentives that give customers millions of choices for songs. Sometimes, though, your campaign may need a little more, shall we say, personality to drive the message where you want it. Amped up, forward-thinking programs like Hip Digital’s P.A.C.E. (Promotions & Artist Campaign Engine) content management system lets you incorporate your brand’s own playlist onto your website or a separate microsite. Once there, you create and monitor your own promotional campaigns with digital music content that solidifies your brand’s name, image, and offering through a specific list of music chosen just by you.
“Awesome technology such as this is yet another great reason why we chose to work with Hip Digital,” says Cyndi Walker, Operations Director at Promotional Currency. “P.A.C.E. allows a brand to truly customize the promotional offering to their client.”
In addition to customization for your website, P.A.C.E.’s features include PIN code generation, catalog control, an automated scheduling assistant, and the capability for additional languages. We can put this easy-to-use tool in your hands, or we’ll handle it for you. Either way, its manageable interface means that your campaigns can jet toward your market in record time.
We’re so excited about this new offering, in fact, that we thought we’d try it out on our own site so you can experience the same smooth interaction experience as the customers and prospects that will be directed to a customized P.A.C.E. site. Each of our Promotional Currency team members created their own playlist and the access info is on each of our business cards (like Cyndi’s above).
So, can you guess who among the Promotional Currency cast digs music by Johnny Cash or Stevie Ray Vaughn? What about groovy-eclectic tunes, songs from the Jazz greats, or ballads from “dead people?” Email your favorite PC team member to find out, and we’ll dish the dirt. In return, we’ll send you a code for a FREE MUSIC DOWNLOAD from one of our personal playlists.
 Barry Schaffer: His list might surprise you – enjoy the free music download!
Cyndi Walker: See what’s on her playlist – lots of variety!
Steve Dersch: Would you want to swap iPods with him for a day?
Jace Wainwright: Take a look at his favorites and compare your tastes!
Laura Meyer: Find out what she’s listening to these days!
 Look What Else We’re Doing
You know how streamlined and hassle-free it can be to order and produce your digital incentives through Promotional Currency, but do your clients? Click here to view a video that we recently produced - it’s a fast, simple way to show your client some of the products Promotional Currency offers, as well as take a look at a few of the campaigns we’ve run in the past.
For more information call:
888-701-3873
Email: info@promotionalcurrency.com
Visit: www.promotionalcurrency.com
|
