SEIZE SOME SUDS AND PLUG IN.

This summer the top selling European import beer in the United States is serving up an entertaining music experience full of leading edge artists, merchandise and more. It’s all part of Heineken’s Plug into Summer promotion that’s designed to help the party last way beyond the last bottle of beer.

Promotional Currency is underwriting the huge instant win portion of this brew-happy promotion that involves high energy brand experiences with in-store programming, exclusive merchandising, and media activation. Our risk underwriting covers 53 million codes that are good for an MP3 download from Universal Music Group, access to music events, and limited edition merchandise from Fender Guitars.

The codes will enjoy their temporary home under the bottle caps of specially marked packages of Heineken Lager and Heineken Light 12 oz bottles sold as 6 packs, 12 packs, 18 packs and 24 packs; then beer drinkers must comply: “Open a Heineken to get the hottest music rewards,” and text the under-the-cap numeric code to the short code 47336 (GREEN) to redeem for their exclusive music and merchandise rewards.

The codes will be in the marketplace now through September, with redemption available through December 31st, 2010. Heineken promoters will also hold up their mugs and shout “Cheers!” too, as this SMS call-to-action garners valuable opt-in leads for future mobile campaigns.

Promotions like Heineken’s keep their brand in, shall we say, good spirits, and Promotional Currency’s unmatched experience in risk management keeps the campaign plugged into its budget. Call Steve Dersch, Managing Director, to talk about a prize pool of digital incentives that will keep your brand cool year round.

MAY’S MIX OF RINGTONES

PlayPhone, Promotional Currency’s exclusive partner for mobile content, will keep your brand in the game, and a step above the competition. Hundreds of new tones are added to PlayPhone’s catalog every month, and we make them available to you as an instant digital incentive to consumers.

Check out some of these upcoming releases that you can tap into for exclusive mobile content for your next promotion:

New Games

Absolute Summer Sports
Coffee Craze
XRay Scanner Fingerprint Matchmaker
World Snooker Championship 09
Metal Slug M4

New Music

B.o.B
Christina Aguilera
Snoop Dogg Sean Kingston & Justin Bieber
Lady Antebellum Jamie Foxx
Ke$ha
Usher
Gorillaz

Upcoming Releases

Toy Story 3
Sex and the City 2
The Twilight Saga: Eclipse
Trueblood soundtrack
American Idol Winners
Worldcup content

Codes for ringtones with sounds from the latest video games, mobile games, hit singles and movies are easy to distribute, and just a phone call away: 888-701-3873